What comes to your mind first when you think about search engines?
No doubt, Google is the most loved search engine among marketers. However, the
other alternatives available to drive relevant traffic must not be overlooked. With
a market share of 10.51 percent, Microsoft Bing stands out as the second most
popular search engine. (https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/)
Yes, that’s true!
Want to avail of the best SEO
services to rank higher on the Bing, and tap
into a different audience? This blog will take you through the prominent ways
to top your ranking on Bing. Let’s dive in!
Benefits of
Ranking on Bing
It is no surprise that Bing has a significantly lower market share
and competition than Google. However, a point to note here is that its market
size has grown a lot over the years. The best thing about Bing is that it has a
relatively lower bounce rate. Visitors using this search engine are likely to
view more pages and click through more affiliate links.
Moreover, Bing is clearer about its ranking factors than other
search engines. So, you can easily rank higher on this search engine and reap
rewards.
Understanding
the Ranking Factors on Bing
Before you partner with an SEO agency in India
and opt for their services, knowing about the ranking factors is essential.
Read on to explore everything in detail!
Authority
Just like Google, Bing prioritizes authority when it comes to
ranking websites. Adding backlinks from authoritative and high-quality sources
sends Bing the signal that websites are credible and trustworthy. So, having a
solid backlink profile allows websites to improve their authority on Bing.
Relevance
Bing focuses on providing valuable content to the users that
matches their search query. To analyze the relevance of websites, Bing makes
use of factors like content quality, topical authority, and keyword usage.
User
Experience
Bing consistently strives to deliver a positive experience to the
users. Therefore, while ranking websites, it takes into consideration factors
like intuitive website navigation, page loading speed, and mobile-friendliness.
Optimizing these aspects can help improve the overall experience of users and
enable websites to rank higher on Bing.
Ranking
Higher on Bing: Quick Tips to Follow
Improving your rank on Bing SEO is easier said than done. Delve
into the key ways you can enhance rankings with ease!
#1 Focus on
On-Page SEO
Bing values on-page SEO much more deeply than any other search
engine. This search engine treats keywords and title tags verbatim. As a
result, using exact match phrases will help you achieve better results. A point
to note here is that titles get indexed and searched on Bing.
So, make sure that your titles include keywords and the relevant
terms that you want to rank for. Also, ensure crafting compelling meta
descriptions and title tags for increased visibility of your web pages.
#2 Build
High-Quality Backlinks
There is absolutely no substitute for quality backlinks to rank
higher on the search engine result pages of Bing. This search engine highly
values the relevance and quality of backlinks. Therefore, try acquiring
backlinks from authoritative websites relevant to your industry.
Are you wondering how to get them? Some proven backlinks creation
strategies include participating in industry-related forums, reaching out to
industry experts or influencers for collaboration, and guest blogging for
reputed websites.
#3 Craft
Creative Content
Bing ranks websites that offer engaging and unique content,
addressing the queries of the readers. So, consider creating high-quality
content that proves to be appealing to your audience. If you want to provide a
richer experience to your readers, including videos and images is an excellent
idea.
When it comes to content quality for higher rankings, Bing wants
you to address the query of users in great detail and ensure that it is useful.
Try understanding the intent of the users and create content accordingly. You
must also format and present your content effectively for better clarity.
Moreover, do not forget to mention the source of the information and the author
of the content.
#4 Improve
User Experience
User experience is undeniably a vital aspect of Bing SEO. To
increase your rankings on this search engine, leverage ways to provide a
positive user experience. Focus on optimizing your websites to ensure seamless
performance on mobile devices.
Also, you can enhance the loading speed of your site by reducing
JavaScript and CSS files, compressing large images, and making use of browser
caching. A website that loads faster will improve Bing SEO rankings and lower
bounce rates.
#5 Use Social
Media
No doubt, Bing doesn’t make use of social signals directly as a
ranking factor. However, optimizing your social media can have a significant
impact on the visibility of your websites on the search engine. Wondering how
to get started with social media for Bing? Well, an easy way is to share
engaging content on social media platforms to generate backlinks, build brand
awareness, and drive traffic.
Moreover, incorporating social media into your SEO strategy is an
excellent idea. Consider adding social sharing buttons to your website and
participating in different social media communities.
#6 Leverage
Bing Webmaster Tools
If you haven’t yet set up your website using webmaster tools, it’s
time to work on that. These tools serve as a great source for finding relevant
keywords to rank for. Also, they help identify the spammy links that you must
avoid.
Make use of tools like Keyword Research tools and SEO Site
Analyzer to effectively level up your SEO efforts on Bing. From enhancing the
mobile-friendliness of your website to increasing its ranking online, webmaster
tools can assist you with everything.
Conclusion
In addition to Google, Bing has emerged as a top-rated search
engine where users raise different queries and look up products and services.
Ready to take your Bing SEO ranking a notch higher? Avail of the local SEO
services of SEOTonic and optimize your website
for greater visibility. Reach out to seasoned professionals, discuss your
needs, and avail of quality solutions to stand out in the crowded online space.
Source: https://www.seotonic.com/how-to-rank-higher-on-bing/
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