10 Shopify SEO Tips to Boost Revenue

As of 2024, there are about 5.6 million active stores on Shopify across 175 countries, and as we speak, the numbers are increasing too. Many eCommerce brands trust Shopify because it is a user-friendly and scalable eCommerce platform that offers a comprehensive set of features for managing online stores. With rock-solid security, easy-to-use design tools, and effortless integration Shopify indeed has won the hearts of both beginners and established sellers, but the question is among all the people using Shopify, how does your business stand out from the race?

Source: https://explodingtopics.com/blog/number-of-shopify-stores

The answer is with Shopify SEO. Wondering why you need it?  

 

For instance, you have got your online store all setup, your products are fabulous, your design is quite sleek, and you are ready to welcome shoppers. However, is your store easy to find online? If the answer is no, you need to optimize your store for search engines, or you might be leaving a big chunk of revenue on the table.

 

Want to attract more customers and bolster your revenue with Shopify SEO services in India? Keep reading!

 

#1 Create An Easy Store Structure

First impressions matter the most, which is why you will need a well-organized Shopify Store to make it easy for customers to browse and search for search engines to index your site. To do so:

• Keep the navigation simple and intuitive, so that when customers visit your online store, the aisles aren’t jumbled or confusing.
• Use local categories and subcategories. For example, instead of dumping all your T-shirts under “Clothing,” create subcategories like “Graphic Tees,” “Plain Tees,” and “Long Sleeve Tees.”
• Shorten your URLs. Instead of /collections/mens/clothing/shirts/graphic-tees, use something like /collections/graphic-tees because it’s cleaner, and more SEO friendly.

Pro Tip: You can also test your navigation by asking someone unfamiliar with your store to find a product. If they find it- well done, and if they struggle- you need to simplify it further.

 

#2 Perform In-Depth Keyword Research

Keywords are the phrases people type into search engines when they are looking for products like yours. Here’s how you can find the right keywords:

• For one, you need to think like your customers. What would you search for if you wanted to buy your product?
• Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to discover keywords with decent search volume and low competition.
• Don’t ignore long-tail keywords. Sure, “T-shirts” is a popular search term, but “organic cotton T-shirts for men” will attract more specific buyers.

Once you are done with the keyword research and have got your list, sprinkle those keywords into your meta tags, product descriptions and blog post.

 

#3 Write Killer Meta Titles and Descriptions

For search engines and online folks, your meta title and description are like a movie trailer- they convince people to click on your link. So, make them catchy and include your primary keyword in them. The meta title is a short blurb under the title, so you can use it to entice readers. For example, you can write something like, “Shop our collection of 100% organic cotton T-shirts for men. Soft, sustainable, and stylish. Free shipping on orders over $50!”

Also, you need to keep your meta titles and meta descriptions unique for every page as repeating the same meta tags across your site can confuse search engines and bore your audience.

 

#4 Optimize Your Product Pages

All the magic happens on your product pages. So, you need to make them irresistible to both customers and search engines. To do so:

·        Write unique, engaging product descriptions. Don’t just copy-paste the manufacturer’s details. Instead, highlight benefits and tell a story.

·        Add high-quality images and use descriptive alt tags. For example, instead of “IMG123.jpg,” use “organic-cotton-t-shirt-men.jpg.” This helps with image SEO and makes your site more accessible.

·        Include reviews and ratings because these don’t just build trust; they also offer fresh content for your page, which search engines absolutely love.

 

#5 Speed Up Your Store

Nobody likes waiting, especially not online shoppers. Did you know that a 1-second delay in loading time can reduce your conversions by 7%?

Source: https://www.bigcommerce.com/glossary/page-load/

Here’s how to speed things up:

·        Compress your images with tools like TinyPNG.

·        Choose a lightweight Shopify theme that’s optimized for speed.

·        Limit the number of apps you use. Some apps add unnecessary code that slows down your site.

Pro Tip: Test your site’s speed with Google PageSpeed Insights or GTmetrix. Aim for a loading time of under 3 seconds.

 

#6 Build a Web of Internal Links

Internal linking helps your site visitors discover more of your store while also boosting your SEO.

Here’s how to do it:

·        Link related products. For example, on a product page for running shoes, add a link to your collection of running socks.

·        Connect blog posts to products. If you have a blog about “Best Outfits for Summer,” link it to your summer collection.

·        Use descriptive anchor text. Instead of “click here,” use something like “explore our summer dresses.”

 

#7 Start Blogging

I know what you are thinking: “Do I really need a blog?” The answer is YES! Blogging helps you target informational keywords, build authority, and keep your website fresh.

Here’s how to make it work:

·        Write about topics that interest your audience. For example, if you sell skincare products, a blog like “5 Tips for Glowing Skin in Winter” would be a hit.

·        Use your blog to subtly promote your products. Just don’t overdo it- nobody likes a hard sell.

·        Update old posts. Refreshing outdated content with new keywords and links can give it an SEO boost.

 

#8 Install SEO-Friendly Shopify Apps

Shopify has a ton of apps to make your SEO life easier. Here are a few must-haves:

·        SEO Manager:

These apps help you optimize your meta tags, keywords, and page structure.

·        JSON-LD for SEO:

This app adds structured data to your site, helping search engines understand it better.

·        Image Optimizer:

Compresses images without sacrificing quality.

 

These apps can save you hours of manual work and improve your store’s performance.

 

#9 Earn High-Quality Backlinks

Backlinks are like votes of confidence from other websites. The more reputable sites link to yours, the better your SEO.

Here’s how to get them:

·        Partner with bloggers and influencers. Send them free products in exchange for a review or mention.

·        Create shareable content like infographics or how-to guides.

·        Pitch your store to online publications. For example, if you sell eco-friendly products, reach out to sustainability blogs.

Or you can come on-board for Link Building campaigns.

 

#10 Think Mobile First

More than half of online shoppers browse on their phones. If your Shopify store isn’t mobile-friendly, you are missing out big time.

·        Use a responsive theme that adjusts to all screen sizes.

·        Make your buttons big and tappable. Tiny buttons = frustrated users.

·        Test your mobile experience regularly. Is it easy to navigate? Do your images load quickly? Fix any issues ASAP.

 

Looking for an SEO agency in India that can help you with Shopify SEO? Contact the team at SEOTonic today!

 

Source: https://www.seotonic.com/10-shopify-seo-tips-to-boost-revenue/