Search Engine Optimization (SEO) is not
verycomplex; however, it keeps on changing. That is why SEO professionals are
require for keeping an eye on the latest trend and algorithm; guiding Web
Designer or developer to implement SEO recommendation. That is why, business owners who have their
website hire SEO professionals, even if they have in-house web developers. SEO
involves numerousactivities, whichcan’t be performed by the website developers.
For an example; Off Page activities and content writing. This activity involves creating quality
backlinks through various channels such as directories, articles, blogs etc.
Here are some of the On–Page activities or the
SEO recommendations that are provided to the web developer to implement by the
SEO experts for successful SEO.
Meta Tag Optimization: Meta tag optimization involves the optimization of Meta Title and Meta
Description. These help search engine to understand the main content on your
website. This data are also displayed on the search engine display result in a
form of snippet. The title, Meta tag is one of the most important
items on the page. The title of every page must contain, brand name, keywords
relevant to the web page. Meta Descriptionis
now less important for search engine ranking than it used to be. However, it is
very important because a written description is generally displayed on the
search engine results page (SERP) and attract visitors to click on the link.
This is what people read, when site is found on the SERP. The description
should be very much relevant to the landing page, should include keywords, and
should sound very natural.
Headings Tags: These are also very important as search engine botsunderstand about the
topic and main theme of the content through page headings. It is very important that the content on the
website should have the headings of h1,
h2 and h3 containing main keywords. However, it is advices not to over use
them.
ALT Attributes: This attributes help search engine bots to understand about the images as
search engine do not under the image. Therefore, additional information is
added to image through HTML code so that the bots can understand. It is very important that the all the important images should have
alt attributes containing relevant keyword.
Content Optimization: The content must be written very well for the website keeping the keyword
weight, prominence and frequency in mind. These parameters are studied after
comparing the various factors from the website competitors.
There are many other factors that are included in
Search Engine Optimization recommendations, however these are the most
important and basic ones. To get the better understanding of SEO you can visit
to one of the top SEO companies in India
and can check their SEO packages, this can help you to find out various other SEO
activities thatare performed to rank the website.
Thank you very much for providing important information. All your information is very valuable to me.
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