In case you are wondering,
what you should do to maintain your site, don’t worry; our SEO services in India have got your back. To make sure your SEO efforts
are delivering long-term results, we have just the right checklist.
Dive into this checklist by
SEOTonic and ensure your site stays in impeccable shape in terms of SEO.
#1 Review Your Crawl Budget
We have one rarely
discussed tip that most people don’t even think about unless they are deep into
Technical
SEO- Crawl
budget. The crawl budget refers to the number of pages Google’s bots crawl and
index on your site within a specific timeframe.
If you are wasting your
crawl budget on duplicate pages, outdated content, or low-priority URLs, your
high-value pages might not even get indexed. Here’s how you fix it-
- Use Google Search Console to identify
crawl stats
- Block low-value pages using robots.txt
or no-index tags
- Simplify your site structure so bots can
navigate through it more efficiently.
However, if you have a
massive site, we suggest that you focus on internal linking, so you can guide
Google towards the most important pages.
#2 Optimize Internal Anchor Text
Everyone on the internet
talks about internal linking, but what about the anchor texts? When you are
using vague phrases like “click here” or “learn more,” it doesn’t help search
engines understand the context of your pages.
Instead, you can go for
descriptive anchor text that includes relevant keywords and gives both users
and bots a clear idea of the linked content. For instance, instead of saying
“Read more,” you can try “Explore our beginner’s guide to on-page SEO.”
#3 Keep an Eye on Orphan Pages
Orphan pages are lonely
pages on your site that don’t have any internal links pointing to them.
Although they are essentially invisible to search engines, they are viewable
when you manually submit them for indexing. Here’s how you can find and fix
these pages:
·
Use tools like Screaming Frog to identify pages without internal
links.
·
Add contextual links to these pages from related content to bring
them into your site’s ecosystem.
#4 Audit XML Sitemaps Regularly
Yes, working with XML
sitemaps can be boring, but they are crucial for SEO. XML sitemaps act like a
roadmap for search engines while helping them understand the structure of your
site. While a poorly maintained sitemap confuses crawlers and hurts your rankings,
a well-optimized one can be your way to better rankings.
Here are the things you
need to check:
- URLs in your sitemap that return 404
errors.
- Outdated or duplicate pages
- Does your sitemap follow the best
practice of listing only canonical URLs?
Keep your sitemap lean and
mean, and only include the pages that you want to be indexed.
#5 Check Server Logs
When was the last time you
looked at your server logs? If your answer is “never,” you are missing out on
a treasure trove of insights. Server logs show how search engine bots interact
with your site, highlighting errors, bottlenecks, and areas where crawlers
struggle.
Why it matters:
- They help you spot crawling errors
before they become ranking issues.
- You can see which pages bots prioritize
and whether they’re wasting time on irrelevant pages.
Tools like Splunk or
Screaming Frog Log File Analyser make analyzing server logs less
intimidating, but if you still need help, feel free to reach out to the
professionals.
#6 Refresh Schema Markup
Schema Markup or structured
data aids search engines in understanding your content better, which can in
turn lead to better search results like rich snippets. However, many websites
implement schema once and forget about it. Don’t be like them, instead look out
for the following things:
·
Are your
schema types still relevant? For example, if you’ve added new products or
services, make sure they are reflected in your structured data.
·
Are there any
errors in your schema? Use Google’s Rich Results Test to verify.
Bonus Tip: Experiment with
new schema types, like FAQ schema or How-To schema, to make your content stand
out in search results.
#7 Monitor Content Cannibalization
Here’s an issue that flies
under the radar: content cannibalization. This happens when multiple pages on
your site compete for the same keyword, confusing search engines about which
page to rank.
How to identify it:
·
Use tools
like Ahrefs or SEMrush to see if multiple pages are targeting identical
keywords.
·
Consolidate
similar pages into a single, more authoritative piece of content.
Regularly pruning and
combining content isn’t just good for SEO; it also improves user experience.
#8 Verify HTTPS Security
Sure, you have got that
shiny padlock symbol next to your URL, but is your HTTPS configuration
flawless? Even minor SSL certificate errors can create trust issues with users
and search engines.
Maintenance tips:
·
Check for
mixed content errors (e.g., HTTP images on HTTPS pages).
·
Ensure your
SSL certificate is up-to-date.
·
Redirect all
HTTP URLs to their HTTPS counterparts.
#9 Test Your Site on Emerging Browsers and Devices
Most people test their site
on Chrome, Safari, or Firefox- but what about emerging browsers or devices? As
user preferences shift, ensuring your site performs well across all platforms
is critical for SEO.
Here’s what to do:
·
Test your
site on lesser-known browsers like Brave or DuckDuckGo Browser.
·
Check
performance on niche devices, like foldable smartphones.
You never know when a new
platform will take off, so stay ahead of the curve!
Final Thoughts
When it comes to SEO, it’s
the little things that count. SEO maintenance is more than just ticking boxes.
You need to focus on everything including the overlooked essentials, if you
want to improve your ranking and create a better experience for your users.
Looking for an SEO company in India that can help take the SEO of your site to the next
level? Reach out to our team
at SEOTonic today!
Source: https://www.seotonic.com/seo-maintenance-checklist-by-seotonic/
No comments:
Post a Comment