How to Rank Higher on Bing?

 

What comes to your mind first when you think about search engines? No doubt, Google is the most loved search engine among marketers. However, the other alternatives available to drive relevant traffic must not be overlooked. With a market share of 10.51 percent, Microsoft Bing stands out as the second most popular search engine. (https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/) Yes, that’s true!

Want to avail of the best SEO services to rank higher on the Bing, and tap into a different audience? This blog will take you through the prominent ways to top your ranking on Bing. Let’s dive in!

 

Benefits of Ranking on Bing

It is no surprise that Bing has a significantly lower market share and competition than Google. However, a point to note here is that its market size has grown a lot over the years. The best thing about Bing is that it has a relatively lower bounce rate. Visitors using this search engine are likely to view more pages and click through more affiliate links.

Moreover, Bing is clearer about its ranking factors than other search engines. So, you can easily rank higher on this search engine and reap rewards.

 

Understanding the Ranking Factors on Bing

Before you partner with an SEO agency in India and opt for their services, knowing about the ranking factors is essential. Read on to explore everything in detail!

 

Authority

Just like Google, Bing prioritizes authority when it comes to ranking websites. Adding backlinks from authoritative and high-quality sources sends Bing the signal that websites are credible and trustworthy. So, having a solid backlink profile allows websites to improve their authority on Bing.

 

Relevance

Bing focuses on providing valuable content to the users that matches their search query. To analyze the relevance of websites, Bing makes use of factors like content quality, topical authority, and keyword usage.

 

User Experience

Bing consistently strives to deliver a positive experience to the users. Therefore, while ranking websites, it takes into consideration factors like intuitive website navigation, page loading speed, and mobile-friendliness. Optimizing these aspects can help improve the overall experience of users and enable websites to rank higher on Bing.

 

Ranking Higher on Bing: Quick Tips to Follow

Improving your rank on Bing SEO is easier said than done. Delve into the key ways you can enhance rankings with ease!

 

#1 Focus on On-Page SEO

Bing values on-page SEO much more deeply than any other search engine. This search engine treats keywords and title tags verbatim. As a result, using exact match phrases will help you achieve better results. A point to note here is that titles get indexed and searched on Bing.

So, make sure that your titles include keywords and the relevant terms that you want to rank for. Also, ensure crafting compelling meta descriptions and title tags for increased visibility of your web pages.

 

#2 Build High-Quality Backlinks

There is absolutely no substitute for quality backlinks to rank higher on the search engine result pages of Bing. This search engine highly values the relevance and quality of backlinks. Therefore, try acquiring backlinks from authoritative websites relevant to your industry.

Are you wondering how to get them? Some proven backlinks creation strategies include participating in industry-related forums, reaching out to industry experts or influencers for collaboration, and guest blogging for reputed websites.

 

#3 Craft Creative Content

Bing ranks websites that offer engaging and unique content, addressing the queries of the readers. So, consider creating high-quality content that proves to be appealing to your audience. If you want to provide a richer experience to your readers, including videos and images is an excellent idea.

When it comes to content quality for higher rankings, Bing wants you to address the query of users in great detail and ensure that it is useful. Try understanding the intent of the users and create content accordingly. You must also format and present your content effectively for better clarity. Moreover, do not forget to mention the source of the information and the author of the content.

 

#4 Improve User Experience

User experience is undeniably a vital aspect of Bing SEO. To increase your rankings on this search engine, leverage ways to provide a positive user experience. Focus on optimizing your websites to ensure seamless performance on mobile devices.

Also, you can enhance the loading speed of your site by reducing JavaScript and CSS files, compressing large images, and making use of browser caching. A website that loads faster will improve Bing SEO rankings and lower bounce rates.

 

#5 Use Social Media

No doubt, Bing doesn’t make use of social signals directly as a ranking factor. However, optimizing your social media can have a significant impact on the visibility of your websites on the search engine. Wondering how to get started with social media for Bing? Well, an easy way is to share engaging content on social media platforms to generate backlinks, build brand awareness, and drive traffic.

Moreover, incorporating social media into your SEO strategy is an excellent idea. Consider adding social sharing buttons to your website and participating in different social media communities.

 

#6 Leverage Bing Webmaster Tools

If you haven’t yet set up your website using webmaster tools, it’s time to work on that. These tools serve as a great source for finding relevant keywords to rank for. Also, they help identify the spammy links that you must avoid.

Make use of tools like Keyword Research tools and SEO Site Analyzer to effectively level up your SEO efforts on Bing. From enhancing the mobile-friendliness of your website to increasing its ranking online, webmaster tools can assist you with everything.

 

Conclusion

In addition to Google, Bing has emerged as a top-rated search engine where users raise different queries and look up products and services. Ready to take your Bing SEO ranking a notch higher? Avail of the local SEO services of SEOTonic and optimize your website for greater visibility. Reach out to seasoned professionals, discuss your needs, and avail of quality solutions to stand out in the crowded online space.

  

Source: https://www.seotonic.com/how-to-rank-higher-on-bing/

SEO Maintenance Checklist by SEOTonic

 

So, you have built a fantastic website, optimized it with SEO strategies, and now you are just waiting for the traffic to roll in, right? But, let us tell you SEO isn’t just a “set it and forget it” kind of thing. The internet and search engine algorithms are evolving faster than you can think, and your website needs to keep up. That’s where SEO maintenance comes into the picture.

In case you are wondering, what you should do to maintain your site, don’t worry; our SEO services in India have got your back. To make sure your SEO efforts are delivering long-term results, we have just the right checklist.

Dive into this checklist by SEOTonic and ensure your site stays in impeccable shape in terms of SEO.

 

#1 Review Your Crawl Budget

We have one rarely discussed tip that most people don’t even think about unless they are deep into Technical SEO- Crawl budget. The crawl budget refers to the number of pages Google’s bots crawl and index on your site within a specific timeframe.

If you are wasting your crawl budget on duplicate pages, outdated content, or low-priority URLs, your high-value pages might not even get indexed. Here’s how you fix it-

• Use Google Search Console to identify crawl stats
• Block low-value pages using robots.txt or no-index tags
• Simplify your site structure so bots can navigate through it more efficiently.

 

However, if you have a massive site, we suggest that you focus on internal linking, so you can guide Google towards the most important pages.

 

#2 Optimize Internal Anchor Text

Everyone on the internet talks about internal linking, but what about the anchor texts? When you are using vague phrases like “click here” or “learn more,” it doesn’t help search engines understand the context of your pages.

Instead, you can go for descriptive anchor text that includes relevant keywords and gives both users and bots a clear idea of the linked content. For instance, instead of saying “Read more,” you can try “Explore our beginner’s guide to on-page SEO.”

 

#3 Keep an Eye on Orphan Pages

Orphan pages are lonely pages on your site that don’t have any internal links pointing to them. Although they are essentially invisible to search engines, they are viewable when you manually submit them for indexing. Here’s how you can find and fix these pages:

·        Use tools like Screaming Frog to identify pages without internal links.

·        Add contextual links to these pages from related content to bring them into your site’s ecosystem.

 

#4 Audit XML Sitemaps Regularly

Yes, working with XML sitemaps can be boring, but they are crucial for SEO. XML sitemaps act like a roadmap for search engines while helping them understand the structure of your site. While a poorly maintained sitemap confuses crawlers and hurts your rankings, a well-optimized one can be your way to better rankings.

Here are the things you need to check:

• URLs in your sitemap that return 404 errors.
• Outdated or duplicate pages
• Does your sitemap follow the best practice of listing only canonical URLs?

Keep your sitemap lean and mean, and only include the pages that you want to be indexed.

 

#5 Check Server Logs

When was the last time you looked at your server logs? If your answer is “never,” you are missing out on a treasure trove of insights. Server logs show how search engine bots interact with your site, highlighting errors, bottlenecks, and areas where crawlers struggle.

 

Why it matters:

• They help you spot crawling errors before they become ranking issues.
• You can see which pages bots prioritize and whether they’re wasting time on irrelevant pages.

Tools like Splunk or Screaming Frog Log File Analyser make analyzing server logs less intimidating, but if you still need help, feel free to reach out to the professionals.

 

#6 Refresh Schema Markup

Schema Markup or structured data aids search engines in understanding your content better, which can in turn lead to better search results like rich snippets. However, many websites implement schema once and forget about it. Don’t be like them, instead look out for the following things:

·        Are your schema types still relevant? For example, if you’ve added new products or services, make sure they are reflected in your structured data.

·        Are there any errors in your schema? Use Google’s Rich Results Test to verify.

Bonus Tip: Experiment with new schema types, like FAQ schema or How-To schema, to make your content stand out in search results.

 

#7 Monitor Content Cannibalization

Here’s an issue that flies under the radar: content cannibalization. This happens when multiple pages on your site compete for the same keyword, confusing search engines about which page to rank.

 

How to identify it:

·        Use tools like Ahrefs or SEMrush to see if multiple pages are targeting identical keywords.

·        Consolidate similar pages into a single, more authoritative piece of content.

Regularly pruning and combining content isn’t just good for SEO; it also improves user experience.

 

#8 Verify HTTPS Security

Sure, you have got that shiny padlock symbol next to your URL, but is your HTTPS configuration flawless? Even minor SSL certificate errors can create trust issues with users and search engines.

 

Maintenance tips:

·        Check for mixed content errors (e.g., HTTP images on HTTPS pages).

·        Ensure your SSL certificate is up-to-date.

·        Redirect all HTTP URLs to their HTTPS counterparts.

 

#9 Test Your Site on Emerging Browsers and Devices

Most people test their site on Chrome, Safari, or Firefox- but what about emerging browsers or devices? As user preferences shift, ensuring your site performs well across all platforms is critical for SEO.

Here’s what to do:

·        Test your site on lesser-known browsers like Brave or DuckDuckGo Browser.

·        Check performance on niche devices, like foldable smartphones.

You never know when a new platform will take off, so stay ahead of the curve!

 

Final Thoughts

When it comes to SEO, it’s the little things that count. SEO maintenance is more than just ticking boxes. You need to focus on everything including the overlooked essentials, if you want to improve your ranking and create a better experience for your users.

Looking for an SEO company in India that can help take the SEO of your site to the next level? Reach out to our team at SEOTonic today!

 

Source: https://www.seotonic.com/seo-maintenance-checklist-by-seotonic/

Advanced WordPress SEO Services by SEOTonic

 

Did you know that of the top 1 million sites with the most traffic, 29.13% of those sites use WordPress open-source software? Yes, if you are using WordPress, you have most definitely made a clever choice, but among all the WordPress sites, how do you rank well?

Source: https://aioseo.com/wordpress-statistics/#:~:text=WordPress%20SEO%20Statistics,-17.&text=Of%20the%20top%201%20million,can%20download%20and%20install%20AIOSEO.

If you are a WordPress website owner trying to crack the secret behind ranking higher on SERPs, SEO services in India can be a game-changer. Maybe you have dabbled in some basic optimizations, added meta tags, played around with keywords, or installed SEO plugins, but the truth is nobody knows WordPress better than professionals do. Especially when you want to boost your site’s ranking and attract your ideal audience, SEO services can make your life a whole lot easier.

Wondering how? Well, it’s time you grab your coffee, because we are going to tell you how our team at SEOTonic can help transform your WordPress website into an SEO powerhouse.

 

What Exactly are Advanced WordPress SEO Services?

If you think advanced WordPress SEO is just about sprinkling keywords or setting up a sitemap, you are mistaken. In fact, when you partner with a leading SEO agency in India like SEOTonic to fine-tune your site, WordPress SEO becomes more about diving deep into every nook and cranny of your website to optimize for search engines as well as your audience.

Here’s what our advanced services include:

 

#1 Technical SEO Audits

Would you ever run a marathon in flip-flops? No, right? Then why do you expect your website to do the same? When you are running a WordPress site without technical SEO, you are setting it up for failure. This is why we perform comprehensive site audits to identify and fix the technical issues on your site like:

• Broken links
• Slow loading pages
• Dead Pages
• Indexing Issues
• CSS & JS Issues
• Canonicalization issues
• Poor mobile responsiveness
• Crawl errors, etc.

With these behind-the-scene tweaks, we make your website faster, more accessible, and a lot easier for search engines to understand.

 

#2 Keyword Research and Content Strategy

Gone are the days when you used to stuff your page with keywords and it actually worked. Modern SEO is all about understanding intent. To do so, you need to ask questions like:

• What is your audience searching for?
• What problems are they trying to solve?
• How can your content provide value to these people?

You might not find the answers to all these questions, but we can. At SEOTonic, we dig deep into these questions to uncover keywords that don’t just drive traffic, but conversions. In addition, we can also help you create a content strategy that aligns with your business goals and resonates with your target audience.

 

#3 Speed Optimization

Did you know that if your website takes more than 3 seconds to load, most users will bounce? Nobody likes a slow-loading website, and if you want to make your WordPress site lightning-fast, here’s how you can do it:

·        Optimize images using tools like WebP compression.

·        Implement caching with plugins like WP Rocket or LiteSpeed Cache.

·        Minify CSS, JavaScript, and HTML files.

·        Enable lazy loading so images load only when users scroll to them.

·        Use a content delivery network (CDN) to serve your site globally at top speed.

 

#4 Mobile Responsiveness

More than half of all web traffic comes from mobile devices. In fact, if you are reading this blog right now, there’s a good 50% chance that you might be reading it on a mobile device. So, if your WordPress site isn’t mobile-friendly, you are actually losing money. This is why we ensure your site doesn’t just work well on mobile but looks amazing too. Our mobile-optimization process for WordPress sites includes:

·        Testing your site on multiple devices and screen sizes.

·        Optimizing navigation for touchscreens.

·        Using responsive themes and plugins to adapt content seamlessly.

Google loves mobile-first websites, and so do your visitors. So, why should they be left behind?

 

#5 Structured Data and Schema Markup

Ever wonder how Google pulls up recipe cards, event details, or star ratings directly on the search page? That’s schema markup at work.

We add structured data to your WordPress site so:

·        Your blog posts can appear as featured snippets.

·        Your products can display reviews, prices, and availability.

·        Your events or local services stand out in search results.

It’s like giving Google a cheat sheet for understanding your content better.

 

#6 Core Web Vitals: Google’s Gold Standard

Core Web Vitals are Google’s way of measuring user experience. They focus on three key aspects:

·        Loading Speed: How fast does your content appear?

·        Interactivity: How quickly can users interact with your site?

·        Visual Stability: Does the layout jump around while loading?

We fine-tune your WordPress site to ace these metrics, so you can be loved equally by search engines as well as your target audience.

 

#7 Advanced URL Structuring

Your URLs matter more than you think. Clean, readable URLs are better for users and search engines alike.

Here’s how we optimize your WordPress URLs:

·        Remove unnecessary “/index.php” or “/wp-content/” folder pages from indexing.

·        Use descriptive, keyword-rich slugs.

·        Set up 301 redirects for any outdated or broken URLs.

 

Conclusion

SEO doesn’t have to be rocket science. With the right strategy and a dedicated and professional team like SEOTonic in your corner, your WordPress website can achieve incredible results. So, are you ready to roll the traffic to make your site rank higher? Opt for WordPress SEO from SEOTonic and make your website shine like it should!

 

 

Source: https://www.seotonic.com/advanced-wordpress-seo-services-by-seotonic/