How Hosting Affects SEO?
Key Takeaways
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When you think of SEO, what comes to your mind first? Undoubtedly, you will immediately connect to keyword optimization, acquisition of quality backlinks, creation of content, and more. Have you ever wondered about the impact of web hosting on SEO? If not, it’s time to contemplate! Hosting serves as a foundation for the online presence of websites. However, it also plays a vital role in affecting the overall SEO performance of businesses.
Ready to work with a professional SEO agency in India? Before that, you must have clarity on how hosting affects SEO. Read on to explore everything in detail!
Why SEO Matters?
Are you still wondering why it is worth investing in expert SEO services in India? Well, there are about 200 million websites and over 5.44 billion internet users across the globe. (https://www.forbes.com/advisor/in/business/software/website-statistics/) So, thriving in the competitive landscape and attracting organic traffic often becomes challenging for businesses. That’s exactly where SEO comes into the big picture. Investing in search engine optimization helps improve the ranking of your site, paving the way for increased visibility, more traffic, and greater sales. With expert SEO services, you can expect the successful implementation of the latest strategies and techniques, leading to more brand awareness online.
Web Hosting’s Impact on SEO
While many do not have an idea about the connection between hosting and SEO, it actually matters for optimum success. Delve into the key ways it impacts your SEO performance!
#1 Page Loading Speed
Picture this: A potential customer finds your business website online and clicks on it. However, it takes more time than usual to load. Wouldn’t the user abandon your site and turn to your competitors? The chances are quite high. A 1-second delay has the potential to lower page views by 11%, reduce conversions by 7%, and decrease customer satisfaction by 16%. (Source) Yes, that’s true!
With reliable and reputed hosting solutions, you can be rest assured of enhanced page loading speed. As a result, improving your SEO efforts and ranking higher on the search engine result pages becomes easier. Wondering why? That’s because Google values the sites that load faster and allow users to access the necessary information in much less time.
#2 Server Location
If you are serious about improving your SEO outcomes, considering the location of your hosting provider matters. Thinking, why is it essential? Well, the proximity of servers to the target audience has a significant impact on the site speed. Moreover, it also affects compliance with different data storage regulations.
Therefore, to ensure better rankings and enhanced user experiences, it is always best to opt for local servers. Hosting on a local server will not only help boost your search engine rankings but also attract more local customers, resulting in higher conversions and sales.
#3 Server Outage/ Downtime
Website downtime can impact your brand’s reputation significantly and affect your search engine rankings. Google is less likely to crawl sites that experience frequent downtime. Additionally, it will incur financial losses. Therefore, it is crucial to host your website on a server that offers an uptime guarantee and ensures that downtime will be a rare issue. This approach will positively impact your search engine rankings and enable you to drive more organic traffic with ease.
#4 Bounce Rate
Bounce rate isn’t a direct ranking factor for Google. However, there is a connection between high bounce rates of websites and lower rankings on popular search engines. This factor is a key indicator of the low dwell time of users on the website. A high bounce rate is usually a result of frequent server downtime and slow-loading sites. These factors are impacted by the web hosting service provider you choose. Therefore, it is always best to choose web hosting that comes with advanced caching features that allow storing of site pages in global data centers, ensuring faster delivery of information to visitors.
#5 Safety and Security
Google prioritizes the safety of users and considers HTTPS encryption as a ranking factor. However, not all website hosting solution providers are the same. Some do not offer the necessary support to address the potential issues. As a result, choosing such services may result in a negative impact on your SEO performance. That is why ensure selecting web hosting solutions with HTTPS encryption enabled.
Quick Tips to Select the Right Host for SEO
Looking for the best web host to improve SEO performance and boost rankings online? Here are a few helpful tips to make your choice easier!
Consider the Host Type
When it comes to web hosting, you have the flexibility to choose between high-performance VPS providers and cost-effective shared hosting solutions. Be sure to understand your specific needs and select the hosting plan accordingly.
Gain Insights into the Support
Imagine your server going down late at odd hours for longer periods. Wouldn’t it affect your traffic and conversions? Indeed, it will! That is why opt for a hosting service that delivers 24/7 customer support.
Factor in the Cost Structure
While it can be tempting to choose the cheaper hosting solutions, a point to note is that they may not offer fast and secure websites essential for SEO. Therefore, be sure not to make the cost your sole deciding factor. Instead, consider the competitively priced solutions that come with features like security, customer support availability, and more.
Conclusion
By now, you must be well aware of the link between web hosting and SEO. Ensure selecting the apt hosting plan for optimal outcomes. Are you looking for a reputed SEO and web development agency in India? SEOTonic is the name you can trust for all your needs. Connect with experts, share your needs, and avail of top-notch solutions.
Original Source: https://www.seotonic.com/how-hosting-affects-seo/
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