Table of Contents:
·
Introduction
·
What’s Google
Core Algorithm Updates About?
·
How an SEO Agency Shields Your Website from Rankings Drop?
o
Constant Monitoring and Analysis
o
Content Audits and Optimization
o
Improve Technical SEO
o
Strengthening E-E-A-T Factors
o
Diversifying Traffic Sources
o
Backlink Quality Management
o
User Experience (UX) and Core Web Vitals Optimization
·
Why DIY SEO Is Not the Answer?
Key
Takeaways:
·
Google’s core updates can significantly impact website rankings,
making SEO expertise essential.
·
SEO agencies monitor algorithm changes using advanced tools like
Google Analytics and SEMrush.
·
They conduct content audits, optimize outdated pages, and enhance
structured data.
·
Technical SEO improvements ensure fast loading times,
mobile-friendliness, and secure encryption.
·
Strengthening E-E-A-T factors boosts credibility through author
bios, reviews, and high-quality backlinks.
·
Diversifying traffic sources through social media and email
marketing reduces reliance on organic search.
·
SEO agencies manage backlink quality, remove toxic links and
secure authoritative placements.
·
Core Web Vitals optimization enhances user experience and
maintains rankings.
·
Professional SEO expertise ensures long-term stability amid
frequent Google updates.
Did you ever feel your heart skip a beat after hearing “Google
just rolled out a core algorithmic update?” Well, you aren’t alone. In 2024
alone, the search engine giant made 7 confirmed algorithm updates, including
four core updates and three spam updates, and the March 2024 core update was
Google’s biggest update ever as it upgraded several systems within the core
algorithm. If your business depends massively on search engine
traffic, these core updates can be the real turning point for better or for
worse, and this is why you need to work with a professional SEO
agency in India.
Source: Link
Google’s core updates invariably and implicitly mean
irregularity. One moment, your website will be ranking at the top, and the
next, it will be lost in the digital abyss. However, before you hit the panic
button, there’s good news: an SEO agency in India can help safeguard your
website’s ranking and keep you ahead of your competitors.
The
Role of Google’s Core Algorithm Updates
With the emergence of AI and skyrocketing black-hat SEO
techniques, search engines like Google regularly update their algorithms to
improve the quality of search results. Unlike minor tweaks, core updates
massively impact website ranking as they reshuffle search engine results based
on a better understanding of content, relevance, and use intent.
Google prioritizes several elements in these updates. Some of
them include:
- Content quality with informative, helpful, original, and
well-researched content.
- User Experience (UX) to ensure your site loads quickly and is
mobile-friendly.
- Backlink Quality so search engines can analyze if your
backlinks are from authoritative sources
- E-E-A-T (Experience, Expertise,
Authoritativeness, Trustworthiness) to evaluate your website's credibility
Because these updates can significantly impact your search
engine rankings (positively or negatively), it's essential to hire an SEO
agency for a stable and successful SEO strategy.
How
an SEO Agency can Help?
Without further ado, let’s take a deep dive into how an SEO
agency safeguards your position on SERP rankings:
#1
Constant Monitoring and Analysis
SEO agencies keep their fingers on the pulse of Google updates.
They use advanced tracking tools like Google Analytics, Search Console, and
third-party platforms such as SEMrush or Ahrefs to analyze fluctuations in
rankings. When an update hits, they quickly identify what’s changed and how
it’s affecting your site, so they can take immediate action as necessary.
#2
Content Audits and Optimization
If you know about search engines even a little, you would know
that Google is obsessed with high-quality content, and so is a good SEO agency.
Before and after an update, they:
- Check where your website stands. SEO
professionals audit the existing content on your site to ensure it meets
the latest SEO standards.
- Optimize any outdated pages or broken
links to align your website with Google’s dynamic algorithms.
- Remove or update any low-performing
content on your website to improve relevance and add value.
- Implement structured data (schema markup)
to enhance search visibility.
#3
Improve Technical SEO
As the page load times go from 1 second to 3 seconds the probability
of bounce rate increases by 32%. Your website might
have the best content, but if it isn’t technically sound, Google will never
rank it. This is why technical seo services is crucial to:
- Optimize your site for speed and
performance
- They ensure mobile-friendliness for a
better user experience
- Fix broken links and crawl errors
- Implement secure HTTPS encryption, and
- Improve internal linking, so your site is
more discoverable and has better outreach.
Source: https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/page-load-time-statistics/
#4
Strengthening E-E-A-T Factors
Google’s focus on Experience, Expertise, Authoritativeness, and
Trustworthiness (E-E-A-T) means your site must showcase credibility. SEO
agencies:
- Enhance author bios and credentials for
blog posts.
- Improve the "About Us" and
"Contact" pages for better transparency.
- Encourage positive reviews and
user-generated content.
- Secure high-authority backlinks from
trusted industry sources.
#5
Diversifying Traffic Sources
A core update shouldn’t spell disaster if you’re not overly
reliant on organic traffic. SEO agencies help you:
- Build a strong social media presence to
drive engagement and website visits.
- Develop an email marketing strategy to
nurture leads.
- Create content optimized for other
platforms, such as YouTube or LinkedIn.
#6
Backlink Quality Management
Not all backlinks are created equal. If Google updates target
spammy link-building practices, your rankings might take a hit. An SEO agency:
- Audits your backlink profile to remove
toxic or irrelevant links.
- Builds high-quality, organic links from
reputable sources.
- Strengthens relationships with
authoritative sites for guest posting opportunities.
#7
User Experience (UX) and Core Web Vitals Optimization
Google prioritizes user experience through its Core Web Vitals
metrics, which measure:
- Largest Contentful Paint (LCP): How fast your main content loads.
- First Input Delay (FID): How quickly your site responds to user
interactions.
- Cumulative Layout Shift (CLS): How stable your visual elements are.
An SEO agency ensures your site meets these benchmarks to
maintain or improve rankings.
Why
DIY SEO Is Not the Answer?
You might think handling SEO in-house is also an option, but the
reality is it’s not. If you want to optimize your site as per Google’s
ever-evolving algorithms, you need constant vigilance, expertise, and advanced
tools, that’s only possible with a proficient SEO agency. A seasoned SEO agency
brings:
- Expert knowledge of SEO specialists who
stay up-to-date with Google’s latest guidelines.
- Dedicated resources because they have
access to premium SEO tools and analytics.
- Experience in handling algorithm shifts
to minimize rank drops.
Looking for professionals who offer SEO services
in India to keep your brand afloat in the digital ocean of search engine
algorithm updates? Reach out to the team at SEOTonic today!
Source: https://www.seotonic.com/how-seo-agency-maintain-rankings-during-google-algorithm-updates/
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