Top 10 Programmatic Advertising Platforms

 

Table of Contents

·        Introduction

·        An Overview of Programmatic Advertising

·        List of Programmatic Advertising Platforms to Use

o   Adobe Advertising Cloud

o   The Trade Desk

o   Outbrain

o   MediaMath

o   Simpli.fi

o   TripleLift

o   PubMatic

o   Google Display & Video 360

o   SmartyAds

o   Xandr

·        Conclusion

 

Key Takeaways

·        The need for programmatic advertising is increasing among brands of all sizes.

·        Programmatic advertising automates the buying and selling of digital ad spaces and makes the processes hassle-free.

·        Adobe Advertising Cloud, The Trade Desk, Outbrain, MediaMath, Simpli.fi, TripleLift, PubMatic, Google Display & Video 360, SmartyAds, and Xandr are among the top programmatic advertising platforms.

·        Collaborating with an SEO agency can make it easier to stand out in the competitive digital landscape. 

 

In this tech-driven era, the significance of digital advertising in reaching potential customers around the globe cannot be undermined. While there are several ways to stand out in the crowded online market, programmatic advertising is rapidly becoming a star strategy. This approach empowers brands of all sizes to effortlessly connect with their target audience and magnify their impact. Moreover, it allows businesses to navigate the complex advertising realm with finesse.

Are you ready to partner with an SEO agency in India and make the most of this advertising approach, but confused about which platform to use? This blog will take you through the top ten programmatic advertising platforms your brand can leverage. Let’s dive in! 

 

An Overview of Programmatic Advertising

Simply put, programmatic advertising is all about using automation and software to buy, sell, and manage digital advertising. This approach eliminates the need for people to negotiate deals between advertisers and publishers. Instead, the data-driven algorithms take care of it all. Compared to traditional techniques, leveraging programmatic advertising will enable you to implement data-driven, smarter, and automated ad campaigns, driving impressive results. 

 

List of Programmatic Advertising Platforms to Use

These platforms serve as tools that facilitate the purchase of digital ad space. Delve into the most prominent programmatic advertising platforms!

 

#1 The Trade Desk

The Trade Desk is a renowned media buying platform ideal for the open internet. This platform provides advertisers with self-service, transparent software that makes use of deep data analysis to target ads for audiences at different stages of their digital journey. The Trade Desk leverages programmatic advertising techniques and serves relevant ads to the right people for better conversions.

 

Features:

·        Easy customization with APIs

·        Data-driven media buying

·        Premium inventory access with more than 400 platforms

·        Cross-device audience data for effective, targeted campaigns 

 

#2 Adobe Advertising Cloud

Adobe Advertising Cloud offers numerous solutions to create, monitor, and optimize campaigns with ease. With a focus on inventory management and people-based marketing, it serves as an excellent tool for maximizing returns on budget. The tools of Adobe allow you to optimize campaigns with A/B testing, marketing automation, and the Media Optimizer.

 

Features:

·        Access to actionable insights

·        Easy integration with Adobe products

·        Optimization of campaigns for better brand success

·        Real-time optimization and spend forecasting using AI optimization 

 

#3 Outbrain

Outbrain is a top-rated platform for targeted advertising and content delivery. The intuitiveness of this platform lets you easily connect with highly engaged audiences. Businesses can use Outbrain for direct advertising or programmatic buying via the DSP of their choice. The advanced tools and vast network of this platform ensure that the message of your brand reaches the right people at the right time.

 

Features:

·        Engage users based on their unique interests

·        Precise targeting with third-party and first-party data

·        Automatically fine-tune bids to meet specific business goals

·        Optimize campaigns using advanced metrics 

 

#4 MediaMath

MediaMath uses exceptional programmatic buying technology combined with first-party data and attention-buying video. This combination can provide you with an end-to-end solution for efficient omnichannel advertising.

 

Features:

·        Flexible identity graph

·        Deep data analysis

·        Improved inventory criteria

·        Cross-device targeting with first-party data 

 

#5 Simpli.fi

Simpli.fi is a top-rated, award-winning programmatic advertising platform with more than 30,000 monthly advertisers. As a trusted DSP, it allows convenient audience expansion, targeting, campaign management, analytics, and reporting. The user-friendliness of the platform makes it a prominent choice among businesses.

 

Features:

·        Custom, precise targeting

·        Omnichannel marketing

·        Storytelling attribution and insights

·        Easy integration of agency analytics and management

 

 

#6 TripleLift

TripleLift provides a wide array of programmatic advertising tools and solutions to advertisers. The platform is well-known for its smart targeting, multi-format ad experiences, and premium inventory. The commitment to diversity and ease of use of this platform makes it popular among businesses.

 

Features:

·        Consumer-friendly ad spaces

·        Custom ad experiences for engaging viewers

·        Wide range of DSP integrations

·        Privacy-compliant targeting

 

 

#7 PubMatic

PubMatic is a reliable platform that focuses on the seller side of things. The platform allows advertisers to connect directly with publishers. Moreover, it is highly flexible and scalable. So, you can easily find a solution to fit your budget.

 

Features:

·        Omnichannel sell-side platform

·        Tailored ad strategies

·        Ecosystem built with flexibility

·        Better ad quality 

 

#8 Google Display & Video 360

This premium platform focuses on bringing together a wide variety of features and tools into a single interface. The data-driven approach makes automation of the buying and selling process easier.

 

Features:

·        Data insights and analysis

·        Analytics 360 for a comprehensive view of campaign performance

·        Integration with third-party exchanges

·        Automated selling and buying of online ad spaces

 

 

#9 SmartyAds

SmartyAds is a programmatic advertising platform that offers access to a full tech stack, including an SSP, a DSP, white-label solutions, and an ad marketplace. The DSP of this platform allows you to buy ad spaces across almost all channels through different ad networks.

 

Features:

·        AI-powered optimization

·        Precise targeting options

·        Enhanced brand safety

·        Easy tracking

 

 

#10 Xandr

Xandr is also a trustworthy programmatic advertising platform that forms a part of Microsoft Advertising. The platform helps you align ads with your targeted audiences, meeting your specific needs. Both the ad sellers and buyers can benefit from the technology built into Xandr.

 

Features:

·        Advanced automation and technology

·        Scalable end-to-end advertising

·        Partnership fit approach

·        Targeting audience via display, CTV, and native formats 

 

Conclusion

The spending on programmatic advertising is on the rise. The share of programmatic advertising will reach 45% of total digital marketing by the end of 2025. (https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/) So, embracing this technique has become a need of the hour. Are you looking for an SEO agency in India? Partner with SEOTonic, share your unique requirements, and skyrocket the digital success of your brand.

 

Source: https://www.seotonic.com/top-10-programmatic-advertising-platforms/

Top 7 eCommerce Website Platforms for Better Revenue?

 

Table of Content

·        Introduction

·        An Overview of eCommerce Platforms

·        Best eCommerce Platforms to Use

o   Shopify

o   WooCommerce

o   Wix eCommerce

o   Squarespace

o   Adobe Commerce

o   BigCommerce

o   Big Cartel

·        Conclusion

 

Key Takeaways

·        The increase in the number of online shoppers demands the development of eCommerce stores.

·        eCommerce platforms make it easier for businesses to set up stores and sell products online.

·        Shopify, WooCommerce, Wix eCommerce, Squarespace, Adobe Commerce, BigCommerce, and Big Cartel are among the top eCommerce platforms.

·        Collaborating with an SEO agency can help your eCommerce store rank higher and drive traffic.

  

Are you planning to start an eCommerce business? If yes, it is an excellent idea. With nearly 2.64 billion shoppers online, starting your eCommerce business to reach out to a global audience is a smart move. (https://www.forbes.com/advisor/business/small-business-statistics/) However, using the right tools and techniques to design and build your websites matters a lot. That is exactly where the eCommerce website platforms step in!

Ready to get started with eCommerce web development? With so many platforms available, selecting the best one can often be tough. This blog will take you through the top 7 platforms that will help boost your revenues. Let’s dive in! 

 

An Overview of eCommerce Platforms

eCommerce platforms are basically software applications that allow sellers to build and host online stores while enabling buyers to find products online. They enable you to perform a variety of tasks, including inventory management, marketing, and payment processing. The platforms help merchants design and manage their businesses online with ease. 

 

Best eCommerce Platforms to Use

Are you looking for the right platform for your eCommerce website development? Delve into the most prominent options!

 

#1 Shopify

Shopify is undoubtedly the most popular and biggest eCommerce platform ideal for businesses of all sizes. This self-hosted software lets merchants sell their products to customers anywhere around the globe. From website design to product management, shipping, and finances, it comes with all the features to handle your online retail store effectively.

The store builder of Shopify is user-friendly and offers over 100 no-code, mobile-friendly themes. So, setting up your website and optimizing its functionality becomes a hassle-free affair. The platform gives you the flexibility to select the best theme that represents your brand and fits the aesthetic needs of your business. Shopify is also helpful for effective eCommerce SEO.

 

Pros:

·        Responsive design

·        24/7 support

·        Unlimited products 

 

#2 WooCommerce

Want to transform your WordPress website into an eCommerce store? If so, WooCommerce is the perfect choice. Once you install this simple plugin on your website, it can provide you with all the features of the top eCommerce platforms. With tons of extensions, enhancing the functionality of your eCommerce store becomes easier.

The open-source plugin enables merchants to build fully customizable websites and add the necessary eCommerce functionalities. The best part of using WooCommerce is that it allows you to develop sites in much less time, offering you a competitive edge over others.

 

Pros:

·        Active expert community

·        Over 6,000 integrations

·        Open-source plugin 

 

#3 Wix eCommerce

When you have a small collection of products that you want to sell online, Wix is undoubtedly the right choice for developing your eCommerce store. This platform is easy to use and enables small businesses to create beautiful websites. The drag-and-drop options of Wix lets merchants to conveniently add and remove features that best meet their business requirements.

Moreover, this platform also provides solutions like web hosting, domain name registration, and customizable templates. If you want to create a basic website, you can do so without incurring any cost. When you want to gain access to the advanced features of the platform, you will have to upgrade to the paid plans.

 

Pros:

·        Free basic plan

·        Fully hosted

·        Simplifies online selling 

 

#4 Squarespace

Are you looking for a simple yet sophisticated website builder? If yes, your search ends at Squarespace. This platform offers a sleek design and top-notch eCommerce capabilities. Once you create your eCommerce store using Squarespace, you will gain access to their inventory management systems with features like selling subscription products and printing shipping labels.

Moreover, you can even integrate the inventory management system into your site to take the right actions when you run low on products. This website builder also offers you control over different aspects of your site. For instance, you can set shipping configurations, coupon offers, and manage email lists.

 

Pros:

·        No transaction fees

·        Professional templates

·        Ease of use 

 

#5 Adobe Commerce

Adobe Commerce is a non-hosted, powerful eCommerce website platform ideal for large businesses and developers. This platform makes the creation of customizable online stores simple and easier. It can provide you with extensive flexibility to design your eCommerce stores as per your unique requirements.

Adobe Commerce can easily integrate with Amazon sales channels. Combined with the powerful features of Adobe, this platform offers you all the tools essential for building your online store in a hassle-free manner.

 

Pros:

·        Personalized recommendations

·        Multi-channel commerce

·        Supports custom store designs 

 

#6 BigCommerce

Whether you have a small or big business and want to build an eCommerce website, BigCommerce is the perfect option. This platform provides an extensive set of eCommerce tools for the development of websites. From customization to web hosting, product listing, eCommerce SEO, and international selling, you can find everything in one place.

BigCommerce also offers you the chance to integrate social media into your website and sell products through them. You can even build storefronts on various other sites like eBay and Amazon. As a result, expanding the reach of your business becomes simple.

 

Pros:

·        Management tools available

·        Fully hosted

·        24/7 customer support 

 

#7 Big Cartel

Big Cartel is a fully hosted, creative website builder ideal for makers and artists. This platform serves as a powerful tool for businesses selling creative and unique products like prints of art or hand-made jewelry. If you have just started out your business and looking for an easy-to-use platform, Big Cartel is the apt choice.

The simple and straightforward features of the platform make it ideal for beginners. Moreover, it is a budget-friendly choice as you need to pay only for the products you post.

 

Pros:

·        Designed for creative businesses

·        Free for setting up and starting a business

·        Ease of use 

 

Conclusion

The demand for online sales continues to rise. So, using an eCommerce web development platform and setting up your online store has become more essential than ever before. Want your eCommerce store to show up on the top of search engine result pages? Partner with a reliable SEO agency in India and avail of the best solutions.

 

Source: https://www.seotonic.com/top-7-ecommerce-website-platforms/