THOROUGH KEYWORD RESEARCH IS REQUIRED: Without complete research on proper keywords, your PPC campaign will head nowhere. While there are numerous tools that help in keyword research, a lot of experience and expertise is required in selection of the most appropriate keywords. Moreover, selection of wrong keywords will waste your budgets without actually giving you the traffic and the revenues.
CREATING A GOOD AD COPY: Research and knowledge about the industry are required for creating a good ad copy. A good ad copy can increase your click through rate and conversion for campaigns. Therefore, it is important to hire a PPC management consultant to create a good and performing ad copy.
FOR TRACKING THE CAMPAIGN: The success of PPC campaign depends on tracking its performance and refining strategies to get more reach and conversion. This can be done by an experienced person only as it requires technical expertise to perform tracking properly.
FOR CREATING OPTIMIZED LANDING PAGES: To increase ads quality score, CTR and conversion rate, and optimized landing page is a must. Creating a good landing page requires writing skills, understanding of the psychology of audience, and industry as a whole. If you don't possess any of these qualities, then it is better to leave the job to an expert.