Search Engine Optimization (SEO) is a technique used to optimize your website for enhancing its traffic. Kindly note that there are SEO basics you can do yourself to help increase ranking in search engines. We shall discuss below few SEO basics adopted by SEO services in India to improvise rankings on search engines:-
Evaluate your standing in search engines
You need to monitor your standing in the search engines. It is very important to monitor your page rank using tools. If possible, kindly review your referrer log consistently so that you can track where your site visitors belong to, as well as the search terms they are using to reach your site.
Keywords are the most vital part of SEO. You need to be very careful in selecting strong and appropriate keywords for each aspect of your website such as titles, URLs, content & image names. Generally think of your keywords as proper search terms. This would help you to know how people search for information on a specific topic.
Using bulky keywords on your website is not advisable at all. Besides, search engine spiders are designed so as to ignore those sites in India which are guilty of stuffing keywords in their content.
Link back to you
SEO companies in India should integrate internal links in your website. Besides, when producing new content, they should link to your archives. The anchor text should be made friendly to search engines. It is important for your links to be proper. Do not link excessively & unnecessarily.
Have a sitemap
A sitemap is a page which lists & links to all the main pages on your website, thus making it convenient for search engine spiders to locate your site.
All in all, these SEO basics in India will assist you in making your site more accessible to search engines and more user-friendly to those looking for information.