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  If you have an e-commerce site, you probably already know that category pages are the heart of your site because they help online shoppers easily select products that match their requirements. According to stats, 38% of all traffic to eCommerce sites comes from search engines. Search engines play a massive role in driving qualified traffic for your business. However, if you want searchers to find your website and category pages on the top of SERPs, investing in SEO services is more crucial than ever. So, how do you optimize your category pages for better returns? Here are some tips you need to follow! Source: https://backlinko.com/ecommerce-seo   What Are Category Pages? The category pages in eCommerce sites are like the main hubs of your website, where similar products or content are grouped together in an organized way. Now, you can think of them as virtual aisles in a store that can guide visitors to what they are looking for. For instance, if you run a clothing ...

  Have you ever considered why search engines like Google frequently upgrade their algorithm? Well, they do so to make the browsing experience effortless for users. In fact, every year, search engine giants like Google roll out some upgrades to ensure only the best-performing websites rank on top of SERPs. One similar upgrade or algorithm change was in May 2020, when Google announced web vitals- a new set of metrics to measure a website’s speed and user experience. Only sometime later in 2021, Google announced that these metrics would make their way into a core algorithm update as a new way of judging and ranking websites based on the page experience they offer. So, what is page experience, and why should an SEO agency focus on improving it? Read on to know more!   UX Matters, for Real! About 83% of online users expect websites to load in three seconds or less, and 40% might leave a site that takes longer than this. Source: https://www.webfx.com/blog/seo/site-speed-...