Posts

Showing posts from October, 2024

Top SEO Trends in 2024

Image
  In this digital era, every business continuously strives to build a solid presence online. Did you know less than 1 percent of users head to the second page of search results when looking for something? Reference = https://www.forbes.com/advisor/business/software/seo-statistics/ Yes, you read it right! The stats clearly show the need to enhance your website rankings. Want to stand out in the crowd and rank higher on the search engine result page? That is where SEO comes into the big picture. With SEO, improving the visibility of your website, increasing conversions, and boosting sales becomes effortless. However, the search engine algorithms keep changing rapidly. So, keeping your website updated with the latest trends and adapting to the changes is the need of the hour. In this blog, you will explore the top SEO trends to follow in 2024. Let’s dive in!   #1 Application of AI to Boost Scale AI has become a buzzword in recent times. As per a report, nearly 90 ...

What are Google AI Overviews?

Image
  If you feel like there’s no winning when it’s about search engine marketing, you aren’t alone. Every site owner and marketer is left in the dark after months of major algorithm updates. Google is known for its dynamism, and every now and then marketers put their 110% to understanding the search engine’s new reality and recover lost search traffic. However, recently, Google has outdone itself and dropped another bomb on the internet. We are talking about Google AI overviews. If you have noticed a new section at the top of Google SERPs for your queries, flagged as an AI Overview, you have probably seen it. Now, the scene is this new section takes the cream off prime SERP real estate and it is making a major impact on the SEO and PPC rankings. In fact, the Google AI Overview is rocking the entire digital ocean, which is why today we are going to talk about it!   A Brief Overview of Google AI Overviews Remember those days when you had to search for information on Google...